Video advertising – the most effective form of advertising products for a variety of reasons. Here and the opportunity to work on several senses at once (seeing, hearing), the ability to show a problem or a product in the dynamics, much detail, as opposed to a static advertisement to describe the essential properties of the product. Same thing in public service, where the advertised object is a kind of social problem, the seriousness of which the require a maximum reveal. Videos about addiction here – is no exception. The problem of addiction humanity – more than ever and threatens to escalate into a real drug disaster. Videos about addiction, like all social Advertising, permeated through and through a single idea – to touch the deep notes of the soul of each person and get to think about that issue, which this movie is dedicated. In the case of addiction is video, with the ability to provide them with impressive special effects and memorable off-screen text with deep content, accompanied by all of this contributes to the inspiration of music, are as effective. Certainly, pictures, posters or articles on abuse also contribute a very significant contribution to the fight against narkopandemiey, but videos on addiction still more fixes preventive effect.
As briefly mentioned above, the structure of video advertising consists of two main information streams. This is a video and audio track, which, in turn, is divided into verbal and musical components. Visuals in the perception of the viewer usually leaves the maximum impression, since the visual component of the perception of information is dominated by the vast majority of people.