What is a blog? Blogs are a type of website often defined as an online journal or diary. Although there are many blogs where the blog author keeps a record of his own thoughts, experiences and ideas, bloggers also frequently share and discuss information from other sources. Blogs typically focus on a particular topic and have frequent (sometimes daily) posts (or entries). Posts often websites linked to or dealing with a similar theme. Many blogs are set up so that readers can add comments after each post.
Blogs have been around for about eight years or so. Business Blogs have become increasingly popular over the last couple of years, and especially in the last year. Why use blogs to market their practices of counselors, therapists and other health professionals often avoid the use of technology when marketing their practices. While there are many effective ways to market their practice, not involving Web technology and the Internet is increasingly becoming an essential method to use when starting and marketing a practice. Also, if you put your practice on the Internet, and use technical connection, which is creating more exposure for their services. Blogs are just one method of marketing their practice.
Fortunately, much of the technology involved in creating and managing a blog is very simple. This makes it easy to manage and update content on a blog itself. You can get a blog running in minutes with no technical knowledge whatsoever. Blogs also are a way of connecting with your target market more personal.