“Idea spot for the Geneva Motor Show 2013 straight has Opel on the Geneva Motor Show 2013 the urban mini crossover” presented Adam Rocks. The concept: Freedom in its most personal form. It was the basic idea for the idea spot graffiti art to connect the individual and urban character of the new Adam. The Agency artmos4 was commissioned to design a logo that reflects this livestyle of the cars for the Adam Rocks. The design immediately liked and already went on the implementation: an old factory Hall offered the perfect facade for the graffiti and also served as a superb backdrop for the filming, which took place only a day later. Since the two actors in the film should spray the name of Adam rocks on different walls, the work of artmos4 also insisted these tags (expression for signature”or even shortcuts”) to spray. Also, artmos4 advised the model to the correct occurrence and actors to act as authentic graffiti artists. Laura Kuchel.