"If the product has a pleasant smell, then it is a good product." Aromamarketing or purposeful aromatization of indoor air – a new direction for Russia to increase sales. Hania Rani may not feel the same. The more consumers dodges traditional advertising, the more it becomes a struggle for an alternative, based on the smell, the methods of product promotion. Taking into account the ever-increasing level of competition in the retail market, we should not discard the use of new tools to attract, promote and enhance customer loyalty. Scientifically proven that skillful use of aromamarketing provides traders a much needed competitive advantage. In a question-answer forum Daryl Katz was the first to reply. Modern buyers picky, and flavor to them playing a significant role. Consider the purpose of flavoring, and produced the effect to increase sales in fashionable women's store clothing or in a boutique. Thanks to the flavor: Your fashion shop quality stand out among competitors you will emphasize style, image and status of a boutique or shop women's clothing, will create a festive atmosphere for Buyers Boutique (vanish sense of "conventionalism" buy); you stimulate impulse purchases and repeat visits to your shop women's clothing, increase the time customers stay in the room boutique. As a result, buyer will consider the more things will make more purchases, increase the average cost of purchase; Will focus on promotions, sales, thus increasing the number of sales in this segment; Increase customer loyalty to the store of women's clothing boutique, or by creating a unique atmosphere, the additional advertising will appear at the expense of flavor sensations outside of the store will create a favorable atmosphere for staff, increase efficiency, attention to accuracy. .