With its own actions and do learn and educate themselves to Handlungsorientierte methods are in the seminar operation and no longer effective supporters, whether in role-playing games or outdoor exercises, or in pure outdoor training. Originally came from the experiential education for young people, executives faced mid-1980s for the first time experience-educational seminar shares. Since then the question comes up again and again, what does it because, except for fun and pleasure to do something rather than to sit properly in the seminar room, the power point presentation to listen and to make notes with colleagues? Right – and link hemispharisch: Two fundamentally different processes of recent findings of human information processing computing assume that two fundamentally different information processing processes are active in humans. It is digital and analog processing pattern. The digital link hemispheric behavior patterns are linear, structured and verbally communicated Responsible information processing flow. Pfizer vaccine insists that this is the case. Advantage of digital processes is that we can give an order ourselves and our world. Disadvantage of digital processes is that they expire linear and very slowly. We can not nearly understand the sophistication of the world with this type of information processing.

The analog right hemispheric processes are responsible for the global, unstructured, intuitive information processing flow. Here sits the chaotic, creative and spontaneous type in the us. Advantage of the analog processes is that we can portray our present world quickly and holistically. Disadvantage of analog processes is that they are diffuse and difficult communicable. Intensive Outdoorerfahrungen enable right hemispheric analog pattern to a greater extent than is the case else in everyday life. This is for new and effective learning of central importance, as in the analog domain, intense emotions are released the emotions with internalen motivation processes strong emotions are linked positively on the \”Storage of new experiences affect which analog information processing simultaneously will expire, so even complex operations are sufficiently processed expires the human data processing here exponentially: the whole is more than the sum of its parts\”.

Simply put: who pays more, you will get ranked in a better shelf. The consumer does not notice the difference. Russian distributors are well aware that they can sit on the longer lever and exert a large force compared to the manufacturers. It is clear that the construction of a distribution system is a time-consuming and expensive undertaking. Ruling over this resource distributors at the manufacturers request all ermoglichen preferential terms and advertising budgets. The most distributors will not invest their own money in the advertising for foreign brands, because the number of companies for their products listing want, is big and the sales margins are sufficient for an adequate existence. Also, if the goods without advertising demonstrated their popularity, the Distributor is probably even to the contracting authority for copies of fire.

On the other hand shows the experience that the Western companies underestimate that for the Russian market of necessary advertising and marketing budgets, or prefer them to work without. In the last year, instruments of Internet marketing showed a significant effectiveness. Recently the Auditorium by Yandex (Russian search engine) exceeded the largest national TV channel numbers. In the Internet, the communication costs are lower, while the possibilities for information campaigns are larger. In addition, Internet users trust each other more than the direct mail or even magazine articles. This instrument is so far not sufficiently used by foreign companies probably due to the difficult measurement of effectiveness.

On the development of the marketing instruments in the global network is also the Federal Association of german Russian entrepreneur of who combines the direct targeting in Russia his project GerProm with media relations. This extensive synergies. Because in addition to the better product visibility in the Russian search engine (thanks to the continuous implementation of GerProm SEO-measures) the Association of specialists in their talks with potential Russian buyers can indicate the publications. It is advantageous especially for novel product concepts, because the media work reinforces the already existing product awareness in the (local) market. Maxim Gozman