Tag Archives: services & consulting

May The Crisis

Crises include also opportunities, which can be used every crisis has also times for innovations that can be implemented with the support into action. Times of crisis are also usually the occasion for a fresh start. Employers restructure, companies merge with other companies. It is not something Jonathan Friedland would like to discuss. Employees rethink their career in these times and have ideas for new market segments or innovative products that make possible a departure. New / own arises in the mind’s eye. Own “Man” / “Woman” are his with a company. But what business idea calls and irritates the potential new entrepreneurs. What are its strengths and weaknesses. Additional information is available at Jonathan Friedland.

How’s the new business plan? The next steps are to go? These are some of the countless questions, which applies to clarify it. Grundungsoaching a tool that can be useful to get detailed to worry. A companion that “helps the idea on the jumps by competent expertise and techniques in the framework of various dates”. from the idea to There are usually only a few steps to implement. Security, to follow the new path, to create the sense that “stone rolling comes”. In one or more sessions, receives the Coachee clarity and draws then on the resources that he has drawn up. The own point of view is cleared up to LCA (environment / impact). Ute Eichler, individual support and consulting 51375 Leverkusen Eintracht road 76

Federal Association

Simply put: who pays more, you will get ranked in a better shelf. The consumer does not notice the difference. Russian distributors are well aware that they can sit on the longer lever and exert a large force compared to the manufacturers. It is clear that the construction of a distribution system is a time-consuming and expensive undertaking. Ruling over this resource distributors at the manufacturers request all ermoglichen preferential terms and advertising budgets. The most distributors will not invest their own money in the advertising for foreign brands, because the number of companies for their products listing want, is big and the sales margins are sufficient for an adequate existence. Also, if the goods without advertising demonstrated their popularity, the Distributor is probably even to the contracting authority for copies of fire.

On the other hand shows the experience that the Western companies underestimate that for the Russian market of necessary advertising and marketing budgets, or prefer them to work without. In the last year, instruments of Internet marketing showed a significant effectiveness. Recently the Auditorium by Yandex (Russian search engine) exceeded the largest national TV channel numbers. In the Internet, the communication costs are lower, while the possibilities for information campaigns are larger. In addition, Internet users trust each other more than the direct mail or even magazine articles. This instrument is so far not sufficiently used by foreign companies probably due to the difficult measurement of effectiveness.

On the development of the marketing instruments in the global network is also the Federal Association of german Russian entrepreneur of who combines the direct targeting in Russia his project GerProm with media relations. This extensive synergies. Because in addition to the better product visibility in the Russian search engine (thanks to the continuous implementation of GerProm SEO-measures) the Association of specialists in their talks with potential Russian buyers can indicate the publications. It is advantageous especially for novel product concepts, because the media work reinforces the already existing product awareness in the (local) market. Maxim Gozman